What does a freight broker have that you don’t?
Answer: Asymmetrical Information
He has a certain knowledge of data which allows him to be rewarded for arranging the transportation, without physically having to provide the transportation.
To the untrained person that means he makes a few phone calls, clicks on a few computer screens and makes a generous commission, while you do all the heavy lifting and haul the freight.
Now I am going to give you a simple exercise. Take a dollar out of your wallet and go have it changed into 4 quarters. Let one of those quarters represent the cost of a sales call. Twenty five percent of every dollar is going to the cost of sales to acquire that order.
That is just capitalism and the free market.
From a truckers perspective you ARE doing all the physical part of providing the equipment and hauling the load. It’s seventy five per cent of the transaction.
I want you to concentrate on the other twenty five percent. The cost of sales. How to sell against a broker who has better data and information than you do about the account.
Sign up on our website and email me and I will personally show you how to use data to drive your sales, haul more profitable loads, and make more money.